Radio listeners are experiencing a revolution in the way they consume their entertainment. It seems that more listeners are turning to the Internet for fresh audio content.
In his 1999 book "No Static," radio professional Quincy McCoy interviewed Jerry Clifton, a program director and radio station owner, who observed that Internet radio is where the new radio talent is going to come from. Listen to what McCoy said nearly 10 years ago, echoing what everyone can no longer deny:
"The Internet-only stations have a lot going on. Cyberspace offers a great opportunity for young people. The Internet is probably going to do to FM what FM did to AM...The concept is that there are absolutely no rules...Just like the experimentation in the early days of FM, people are doing things that have never been done before..."
One has to admire McCoy's vision, to have been able to predict the future nearly 10 years ago. Note how closely he envisioned what is happening today:
"Today's over-confident FM operators remind me of the AM guys who were always joking how nobody had an FM radio. Then all of a sudden, everybody did. The same things goes for the Internet and satellite radio: everybody saying it's a long way off, or that you can't listen to it in a car. Well, have you ever heard of cellular? Very soon you'll be able to get all your computer hookups in your car, and then there will be ten million radio stations to choose from. Hello!"
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