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The C Spot
WENDI COOPER |
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Wendi Cooper is CEO and Creative Director of C Spot Run Productions an award winning direct response client service and production company. CSRP produces infomercials, commercials and radio spots for direct to consumer products. For over 18-years she has provided comprehensive direct to consumer marketing, multi-categorical consulting. To date, Wendi’s clients have grossed over 2 billion dollars in sales around the world.
In 1999 she lead the way for ERA’s (Electronic Retailing Association) highly successful Invention Showcase and served as its committee chair for six consecutive years. In 2000, as a dynamic speaker, Ms. Cooper brought the DRTV 101 sessions to ERA and in 2003 was honored as Volunteer of the Year. For the past 10 years Wendi has been a guest speaker at the House-Ware Show in Chicago offering her product expertise and marketing wisdom. Ms. Cooper’s articles on the direct to consumer industry have been featured in Response Magazine and she has been recognized with 12 Telly Awards for her creative work in film and video for consumer products. C Spot Run Productions was formed in 1997 and continues to provide unmatched direct to consumer consulting and creative expertise to clients around the world.
Clients include: CBS Home Entertainment, Walter Cronkite Series, Lucille Ball, Red Skelton, JML Direct USA, Magic Minerals, Side Sleeper Pro – Allstar Marketing Group, Timeless Media Group, TimeLife Direct, SonicClear, InventHelp, Dual Action Cleanse/Irwin Naturals, Fit Trainer, Itami Direct, Lock & Lock, Underground Comedy Movie, Mondo Media, Square One Entertainment, Total Dance Fitness, Wheel Chair Foundation, Eye Magic & more!
Member of: DRMA & Electronic Retailing Association
www.cspotrun.com
Wendi@cspotrun.com
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Listen to Wendi Live
Thursday at 12:00PM (PST) |
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Show Summary & Guests |
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Thursday, May 10, 2012 |
Today’s guest went above and beyond to make me feel at home! Paul Greenberg of Owner and Creative Director of Greenberg Direct (www.Greenbergdirect.com) is an extremely talented producer and director whose 60% of his infomercials have rolled out – which is super remarkable. In true style Paul arrived with a little picnic basket, a Kosher bottle of wine, one wine glass because the other one broke on his way, Brazilian Cheese bread his beautiful wife made and, of course, Jewish chocolate coins topped with microwave popcorn. Paul then preceded to drink the entire bottle of wine! Almost. We did get a little serious so there is some great information and tid-bits of things you would never know or learn anywhere else about the inside scoop on the infomercial industry. When Paul and I get together we can talk for days – laugh for weeks and dish up a bunch crazy conversation. We do talk about lobbying on Capital Hill for the direct response industry, what that really means, Kris Johnson’s party breath, FTC Regulation on the direct response industry and why it’s unfair. How self regulation kind of sucks and why – but is better than FTC scrutiny. Among other things Paul talks about his work with the Flavor Wave, H2O Mop, Aboer Twist, Dr. Allen Sellner and his bunionectomies ( not sure about that spelling) and how disgusting they are – it’s gets weirder when Paul pulls out his mini microscope that hooks to his Iphone and gives me a molecular look at his eyebrows and tongue! Don’t ask...just listen! Oh did you know that the Abslide Infomercial grossed over 350 million dollars in sales! Well that’s what Paul said...is it true? That’s more than Forest Gump. |
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Thursday, May 3, 2012 |
Today’s guest Randall Batinkoff who starred in movies, For Keeps, School Ties, Hefner Unauthorized (where he played Legendary Playboy) Hugh Hefner; has had memorable roles in classic films like The Player, As good As it gets, The Peacemaker and more recently Kick Ass, also produces Video Games, films and even invented a product that I produced a DR campaign for called Top Secret! We discuss Randall’s challenges in bringing Top Secret (www.buytopsecret.com) to market in the highly competitive category of thinning hair for both men and women. Randall opens up about what he would have done different, what he’s doing now with Top Secret (which is a kick ass product by the way). After working together in some pretty bad conditions and shooting 15 people in 1 day and accomplishing the impossible – we dish about some of the amazing people that we were lucky to have on set – although we laugh – we really were touched by their personal experiences! This is a great show because it proves that no matter who you are the challenges are the same in bringing a product to market! All you have to remember is that LIFE IS TRULY BETTER WITH THICKER HAIR! |
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Thursday, April 26, 2012 |
A recognized leader in the Direct Response industry for identifying successful products worthy of investment for the As Seen on TV marketplace, Gary Sullivan as Vice President of Merchandising for Allstar Products Group brought to TV successful projects such as the Snuggie®, Topsy Turvy®, Perfect Brownie®, Perfect Meatloaf®, Magic Mesh™, Eggies™ and more. Recently Gary made a move to Lenfest Media (www.lenfest.com) where he made an inventor’s dream come true...the new hit GOJO Hands Free is a big hit on TV and soon will be in every big box retailer! What a great time we had as Gary and I talk about so many things DRTV. You’ll have to listen as I surprise Gary with a Youtube paroday of the Snuggie commercial that will certainly make you LOL! If you ever wonder what it takes to get your product on TV or where to go – this is the show that gives you the key to Gary Sullivan – not only one of the nicest guys in the business but the one that has an amazing eye for product but a ton of respect for the product innovator! |
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Thursday, April 19, 2012 |
Have you ever had an Epiphany? Did you keep it private? Did you share it with the world? Did it change your life? Today’s guest Elise Ballard is the queen of Epiphanies. The author of the book Ephiphany: True Stories of Sudden Insight to Inspire, Encourage and Transform – she is also the creator of Epiphanychannel.com, contributing blogger for PositivelyPositive.com as well as the producer of Dr. Memhet OZ and Michael Roizen’s successful YOU DVD series. Oy vey, I’m already out of breath! This interview rocks because Elise is a powerhouse of passion, inspiration and all things wonderful. It’s not easy, even when you have a publisher to market your book – and Elise knows this first hand. But her insight and advise is spot on. (Spot on get it?) Through interesting serendipitous moments in our journey of life we have crossed paths many times and when we do get together – Elise is one fire ball – today is quite funny because having interviewed me for her book (I’m sandwiched between Deepok Chopra and Clive Davis’ epiphanies) today get to sit back and do the interviewing...kind of like the when the student becomes the teacher! I say this about all my guest – they are totally awesome and from each one there is something to learn that will help you bring your idea, product, or epiphany...to market. Oh and don’t forget to check out the Epiphanychannel.com – you’ll be able to read my life changing epiphany – and maybe, just maybe it will change your life too. |
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Thursday, April 12, 2012 |
What a great show! Today’s guest is Marty Fahncke, President of FawnKey & Associates a consulting and marketing management firm with over 25 years of experience in the direct to consumer marketing industry. As usual we ran out of time and we were only able to talk about a few very important aspects of how use the digital space advantageously to market your product. I learned a lesson (actually had Marty on the show so I could get free advice) on how to split The C Spot into segments so that I could take advantage of all of digital tools to grow listenership through tactics with Google, Twitter, Facebook, and Youtube. Marty also offered advice to last week’s guest Rachel London (RAchelLondononline.com Singer/Songwriter) on how to develop a fan base and gain exposure for her music – how Rock’n is that! Look people even a marketing maven like me has a hard time understanding the digital space – it’s nearly impossible but Marty’s advice was clear and concise and spot on...did I just say “spot on”... I know I always say this, but you have to listen to this week’s show over and over again because I am sure you will learn something new every time! You can also partake in Marty’s weekly free webinar at www.midweekmomentum.com. Check it out – then come back and listen to the show, again! |
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Thursday, April 5, 2012 |
Special guest Rachel London –RachelLondononline.com– talks about how her passion as a young girl lead her to pursue a career as a singer songwriter and now is challenged with bringing herself to market for the world to love. Not only is Rachel beautiful and talented (and a red hot “Ginger”) but she is super funny and really smart – in other words she is more than a voice and face! We talk about her feelings and experience with American Idol as well as why she chooses not to pursue TV Talent Shows such as The Voice. Rachel’s debut song Toxic – Magic – Tragic gets me up out of my seat dancing and will you too! It’s available on Itunes – a must have download. Rachel’s spirit for life, love and the pursuit of pure happiness and success clearly drives her and for that reason, and after listening, you’ll come to realize that there is talent, and then there is Rachel London! So Josh Groban listen up because your soul mate is right here awaiting for you...say what? You have to listen to find out why! |
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Thursday, March 29, 2012 |
Mark Reyland of UIA, United Inventors Association - UIAUSA.org, spoke about very honest and interesting topics regarding inventors and inventions. We discuss how and why inventors are not entrepreneurs and what the defining difference is as well as what UIA is doing to help connect the two. The conversation takes some funny turns and while at the same time delivers solid advice. All of UIA features and benefits as a free inventors association where education and opportunity come together are outlined at the top of the show – so if you have ever had an idea or have an invention and don’t know what your next step is, then listen to this program and have a pen ready! When you visit UIA’s website you will also have the pleasure of reading Mark’s daily blogs, which are exceptional and spot on (no pun intended) as well as enjoy video presentations from reatil and marketing experts. This is a Great show – one you don’t want to miss. Next week my guest is Rachel London – Rachellondon.com (you can down load her CD on Itunes) - we’ll depart from inventions and head into the world of marketing your own talent – because people are products too. |
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Thursday, March 22, 2012 |
Today’s guest is Nancy Tedeschi the inventor of the SnapIt Screw eyeglass repair kit. In the past year Nancy has managed to sell over 5 million units worldwide of the SnapIt Screw – and pretty much on HER OWN. Nancy tells her story of how she came up with the product and how she managed, in the year 2011, to get a patent on a Screw of all things! If you have ever tried to fix your glasses and struggled with the little tiny screw – then SnapIt screw is something you must have handy. Snapitscrew.com – go there and by 5 because they are super cheap – keep on in every where – give them to everyone! Okay back to what I was saying. Nancy gives solid advice to any one looking to bring an invention to market. It may not be what you want to hear but it is super solid and coming from experience. Just after Nancy appeared on The C Spot she was seen on Good Morning America! I enjoyed this interview and I hope you will too! |
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Thursday, March 15, 2012 |
Today Adam Jay, the big handsome and ballsy Doc Bottom’s Aspray (see Washington Post article of August 24, 2009) Pitchman extraordinaire recounts how the nation flipped with disbelief when he blasted the airways with his 1st direct response commercial that was so outrageous Billy Mays (we still love you Billy) and Vince Offer (Shamwow) wished they had the “balls” to go that far! It’s in your face message launched Adam right into his next success the Spill Daddy Paint Bucket (Whose your Daddy... Spill Daddy!) and the hyper success seen in every store -The Pocket Chair. Adam takes us on his journey from owning a construction company in Long Island to the CEO of Idea Nation Television Brands that practically overnight. Adam’s wife, rock and inspiration is Wendi “Rogers”, ( who I shared a bed with before Adam...stop with the dirty mind ) whose career as a top HSN host as well as infomercial host of the huge hit Sweet Simplicity in the 90’s, (parodied on SNL – the ultimate compliment) plays a key role in Idea Nations incredibly growth and integrity in a business wrought with (I’ll be nice) smoke and mirrors and over zealous promises to inventors. Listen up people because this show has tons of solid information about the direct response business that you don’t want to miss! |
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Thursday, March 8, 2012 |
Does a Celebrity make a product or does the product make the Celebrity? Today’s subject is the key to how the marketing and advertising world works, and what it takes to find the right talent, or, be the right talent for your product. We talk about how experts from chefs to doctors can make a product soar – or not... This is my best show yet! The conversation includes - Susan Powter, Cher, The Old Spice Guy, Lindsey Lohan, The Kardashians, Sears, Did I say the Old Spice Guy, Mercedes, Jack LaLanne, Equinox Gym on Sunset, Phyllis Diller and Blair’s Mom, Who to vote for on Dancing with the Stars this season and a lime green Speedo!
Today’s guest - BLAIR TAYLOR who has worked in the entertainment industry managing on-camera talent for the past 14 years. He’s cast over 3,000 commercials and has an eye for the right match for product endorsement and direct response opportunities for celebrity hosts, athletes, and experts. To date, Blair has helped generate over $1.5 Billion dollars in television product sales for hundreds of companies including Brookstone, Jack Lalanne Juicer, Hip Hop Abs, the Magic Bullet, Valvoline and Bare Minerals. Most recently, Blair negotiated one of Proctor & Gamble’s most successful advertising campaigns of all time by representing Isaiah Mustafa as “the man your man should be” in the mega hit Old Spice campaign. |
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Thursday, February 23, 2012 |
Today’s guest are Natalie Hale, Founder and CEO of Media Partners Worldwide as well as Clint Gearheart President and Chief Marketing Officer. The topic leans more to remnant radio time, what it is, and how to effectively use it to launch a product or to do test marketing.
This is Wendi’s first time with in-studio guests so it’s guaranteed to be off the cuff and fun. With Clint’s energy and spontaneity and Natalie’s tenacity and pride of owner ship in her extreme successful company – the combination couldn’t have been more inviting. Two very successful women (Wendi and Natalie) who own their own business and share the common bond of success – Natalie shares how she grew her company to be one of the largest buyers of radio for the Intellectual Property/Biz-Op category.
Radio is a HOT HOT HOT way to go but one must learn what product is right for this exciting venue! |
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Thursday, February 16, 2012 |
Today’s guest interview is with Jen Lawlor a long-time innovation advocate who has been working with innovators and entrepreneurs for over 25 years. Her passion was the driving force behind creating the growing trend of inventors featured at industry tradeshows. Recent projects have included organizing the UIA educational forum at the PGA Show in Orlando, as well as Inventor Pavilions at the Response Expo- and the Inventors Corner Pavilion at the International Home and House-ware Show. Coming this March 10-15 to McCormick Place.
Wendi and Jen talk about how they met 12 years ago and how their friendship developed out of a mutual desire to bring education and opportunity as well as a safe forum for entrepreneurs and innovators. It’s a fun show – so listen and learn how these 2 ladies were the seed from which Shark Tank, American Inventor, and Pitchman grew. |
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Thursday, February 9, 2012 |
Today’s guest expert is Joe Raushbaum of The Radio Solution Company. At 19 years old Joe started his journey into radio and 20 years later is one of the most revered radio media buying and planning companies in the direct response industry. Joe’s expertise and thorough understanding of radio buying media is fascinating and will surely teach everyone a thing or two. If you have ever thought about using radio for marketing your product or using it to test consumer acceptance than this is the show for you. Joe explains how radio is a highly cost effective and time efficient way to do so as well as why radio can be focused in on your target market. Today’s show touches on topics that are so insightful you will surely minimize the learning curve that comes with any new marketing medium. It’s a fun show. So stop reading and listen...now! |
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Thursday, February 2, 2012 |
Chris Schutte joined Wendi for a great conversation about his invention the Steam Buddy and how their serendipitous meeting in 2008. Chris shared his experience in dealing with QVC as well as how he ended up on the LegalZoom.com commercial. Chris shared why inventors need to understand the importance of learning who to say no to as opposed to yes. Wendi lends her expertise and insight from her past as a product representative and on air Guest Host for QVC, HSN, and The Shopping Channel in Canada. The cup on this show is truly 1/2 full. Enjoy! |
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Thursday, January 26, 2012 |
Wendi talks with Bob Knorpp of TheBeanCast.com about all things concerning The C Spot. Who is Wendi and why she created The C Spot. What it's all about - how Wendi handles her first caller, gets disconnected, and retrieves Bob her guest. It's funny, enlightening, and out of the box - the only show of its kind on radio. It's full of humor, honesty, and confusion! You gotta listen because it only happens here on LATalkRAdio.com |
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